OUR PURPOSE
“Excite people to create homes that unlock the full beauty of life”
OUR VISION
Westwing is Europ’s #1 in Beautiful Living e-commerce - a premium one-stop destination for Design Lovers.
The company was founded in 2011 and is present in 23 European countries. We are much more than just another e-commerce company.
The company was founded in 2011 and is present in 23 European countries. We are much more than just another e-commerce company.
We create an inspirational shopping experience by offering daily Retail Campaigns with carefully curated themes, alongside our permanent assortment - from the best third-party design brands to our own Westwing Collection.
Our mission is to inspire our customers with captivating homestories, showcasing the most inspirational homes and making them shoppable, as well as through a premium selection of products.
Through our retail stores, we create a 360-degree experience, making our products tangible and bringing the brand to life. By offering a full range of Home & Living categories, we strive to create an inspiring environment where everyone can discover their favourite pieces and unlock the ful beauty of their home.
Westwing is a true love brand!
Our customers and VIPs love Westwing so much that they keep coming back to us: About 80 % of our orders come from loyal repeat customers.
-
"To me, 'Live ππ¦π’πΆπ΅πͺπ§πΆπ.' means making the most of the time you spend with your loved ones"
-
"To me, 'Live ππ¦π’πΆπ΅πͺπ§πΆπ.' means: make it personal!"
-
"To me, 'Live ππ¦π’πΆπ΅πͺπ§πΆπ.' has a lot to do with finding balance, being happy, and having support from my family in everything I do"
-
"We love to combine the old and the new"
Founders & Management
Westwing was established by Chief Creative Officer Delia Lachance, alongside Stefan Smalla and co-founders Tim SchΓ€fer, Matthias Siepe, and Georg Biersack. Andreas Hoerning (CEO) and Sebastian Westrich (CFO) constitute the Management Board of the company. They are supported by a highly skilled team of seasoned executives at the headquarters and across the local markets.
DELIA LACHANCE
Founder & Chief Creative Advisor
Prior to Westwing, Delia worked as an editor at ELLE Magazine and ELLE Decoration Germany. Together with her team, she inspires style-conscious people across Europe every day. She made history in 2018 by ringing the bell to mark Westwing's IPO on the Frankfurt Stock Exchange. In addition to her professional activities, Delia has become a pioneer of female entrepreneurship and leadership.
ANDREAS HOERNING
Chief Executive Officer
Prior to his role as CEO, Andreas was Chief Commercial Officer and Founder of the Westwing Collection. Before Westwing, Andreas was a Project Leader at Boston Consulting Group (BCG), where he supported industrial and consumer goods clients in strategy, operating model, and performance. He holds a PhD in commercial law from Berlinβs Humboldt University.
SEBASTIAN WESTRICH
Chief Financial Officer
Sebastian brings extensive expertise in e-commerce and finance, having spent over eight years at Hubert Burda Media in various leadership roles within the Digital division. Before joining Westwing, he served as CFO at Cyberport and as CFO and Managing Director at Burda Digital, where he further honed his skills in financial strategy and management. Prior to these roles, Sebastian led Investment Management at Burda Digital, solidifying his reputation as a trusted expert in his field.
Westwing Collection Design Team
Our Westwing Collection Design Team is a key driver of our success. They challenge us every day to bring inspiration online and to excite people to create homes that unlock the full beauty of life.
Key Figures
OUR CUSTOMERS
80% OF ORDERS
We generate about 80% of our orders from loyal repeat customers
OUR PRODUCTS
235β¬
Average basket size in 2025
2.2
million orders in 2025
63%
Westwing Collection Share in 2025
OUR CONTENT
10,000
Carefully selected content pieces produced inhouse and published on our sites, apps and social media
Business Model
Westwing is the Beautiful Living Company.
We are the one-stop destination for Home & Living, offering content that inspires every day.
Each part of our business model has its own function:
Shop
Our Shop offers fast delivery of our third-party bestsellers and all Westwing Collection products, organised in fully shoppable looks
Westwing Collectionβ
Our own products provide customers with the best designs, great quality, and affordable prices
Retail Campaigns
We create an inspirational shopping experience with an engaging daily newsletter on our Westwing sites and apps, featuring carefully curated themes
THE WESTWING CULTURE CODE
