OUR STORY
How everything
started
Westwing was founded in 2011 by Delia Lachance and four co-founders as a “curated shoppable magazine,” offering daily inspiration with the latest trends, stories and products in Home & Living. Delia, who had worked as an editor for ELLE and ELLE Decoration Germany, was often on the lookout for beautiful home products and inspiring online shops. Unable to find a platform that met her expectations, she decided to create one herself: Westwing.
Our Idea
The Beautiful Living Company
At Westwing, we believe that beauty is more than just aesthetics. For us, it includes the moments that make life truly beautiful. Beauty can be found in a product, but we also want to inspire and celebrate the little moments that make everyday life more beautiful.
Our Founder
Delia Lachance is one of the most successful female entrepreneurs in Germany and has evolved into a pioneer of female entrepreneurship. In addition to her professional activities, Delia is committed to the topic of female leadership. Among other things, she hosts the internal discussion format “WingWomen,” to which she invites inspiring women to share their experiences with her team.
Everyone has their own definition of beauty. ‘Live Beautiful.’ celebrates diversity and authenticity, no matter who you are or where you live, and invites everyone to live their own unique definition of beauty. Beautiful Living has always been Delia’s purpose. This passion, combined with our creative team, has enabled her to build Westwing.
“Interior design has always played a significant role in my life. My mother ensured our home was beautifully styled, often placing daisies or garden herbs on our dining table. It was the small, lovingly chosen details that made a difference and left a lasting impression on me.”
I’ve always had a deep passion for design and beautiful things. Being inspired by the world around me fuels my love for interior design.
Delia Lachance, Westwing Founder & Chief Creative Advisor
“While working as an editor at ELLE and ELLE Decoration Germany, I realised that while fashion was readily available online, interior design options were lacking. Finding stylish yet affordable Home & Living products was nearly impossible. Many incredible brands and beautiful items I discovered through travel, fairs and magazines were either unavailable or far too expensive. This inspired the idea for Westwing: a shoppable magazine designed to inspire you daily and help make your home more beautiful.” - Delia Lachance (née Fischer), Westwing Founder & Chief Creative Advisor